Marcos Guerrero
Marcos GuerreroDevelopment · Automation · Artificial intelligence

03Services

AI agents & assistants

An assistant that understands, responds and acts.

I design AI assistants connected to your business's information and tools, able to handle inquiries, support your team, or carry out specific tasks.

What can an AI assistant do?

01

Answer inquiries

Handle questions using real information from your business.

02

Search for information

Find data across documents, systems or knowledge bases.

03

Collect information

Ask for and organize the information it needs during a conversation.

04

Classify requests

Understand what someone needs and route each case correctly.

05

Support employees

Answer internal questions or provide quick access to information.

06

Take action

Carry out specific tasks through tools or integrations.

07

Draft responses

Prepare drafts for a person to review before sending.

08

Follow up

Keep certain processes moving once specific conditions are met.

An example

Imagine a business that constantly receives customer inquiries over WhatsApp.

Without an assistant

Someone has to step in for almost every inquiry: read it, find the information, prepare a reply and remember whether it needs following up.

  1. Customer
  2. WhatsApp
  3. Employee
  4. Look up information
  5. Prepare reply
  6. Reply
  7. Log / remember follow-up

With an assistant

The assistant receives the inquiry and, depending on the case, can handle several things at once.

  1. Customer
  2. WhatsApp
  3. AI assistant
Looks up information
Interprets the request
Prepares or sends a reply
Logs data
Hands off to a person

This is just one example, not a one-size-fits-all solution. Every assistant is designed around the business, the information available and which actions genuinely make sense to automate.

AI shouldn't handle everything

A good assistant doesn't try to solve everything on its own — it knows when it can act and when it should hand off to a person.

  1. 01

    Can resolve it

    Answers the inquiry or carries out the action directly.

  2. 02

    Needs confirmation

    Prepares the action for a person to review and approve.

  3. 03

    Must hand it off

    Passes the case to a person along with the context already gathered.

Where can it be used?

WhatsApp is an especially common case, but an assistant can be used across different channels and business processes:

  • WhatsApp
  • Website
  • Customer support
  • Internal support
  • Sales inquiries
  • Request management

What do you gain?

A well-designed assistant can help you achieve:

  • Faster responses
  • Less repetitive work
  • More consistent support
  • More accessible information
  • Better request classification
  • More time for cases that need a person

How we do it

  1. 01

    Need

    We understand what problem the assistant needs to solve.

  2. 02

    Information

    We define what it needs to know to respond well.

  3. 03

    Actions

    We decide what it can handle on its own and what it can't.

  4. 04

    Build

    We build the assistant and integrate it with your tools.

  5. 05

    Testing

    We check responses, limits and real-world cases.

  6. 06

    Improvement

    We fine-tune the system based on real usage.

This is the model I follow on every project — no surprises, no fine print. Learn about my collaboration model →

Let's talk

Are there inquiries or tasks that keep coming up in your business?

Tell me how you currently handle them and we'll see if an assistant can help. I work with businesses in Olot, La Garrotxa and across the province of Girona.